Situation

“After many years working as a Senior Video Producer, the market changed, and I found myself working in the siloed world of digital marketing and advertising. I so missed the thrill of leading and engaging with people across all phases of video production. I decided that I would pivot back to the world that I loved and thought to myself, I need an updated resume so that I can reengage the market and get interview opportunities. I went to LI Profinder to look for a resume writer and found Coach Peter. Little did I realize that I would need much more than a resume writer to get to where I needed to go, and the transition solution that he offered would be vital for me to make my goal happen!”

Patty

Objective

After an introductory conversation, Coach Peter and Patty set clear project outcomes: For Patty to build a brand and market strategy/execution that would result in her attaining an excellent freelance job and place her back in the media video production world, which she loves.

Action

Coach Peter and Patty created an action plan that would:

  • Clearly define Patty’s unique brand statement.
  • Create a strategic plan in CRM.
  • Execute the target market plan.
  • Build a branded resume to take advantage of all job opportunities.
  • Prepare for and execute all interviews seamlessly.
  • Provide a project plan based on consistent communication feedback loops, ensuring celebrating every achieved milestone along the way.

Result

“I knew it was going to be a challenge to transition back to video production, from digital producing. Quite honestly, I didn’t know if it would happen. However, after working with Peter for a few short months, I am happy to say that I am starting a new contract role as a Talent Manager in the broadcast/video space for a large global advertising agency. It was not until the final round of interviews that I came to understand the extent of Peter’s commitment to my success. The week before the final rounds, Peter was in a serious cycling accident which left him with multiple injuries. To my amazement, Peter overcame his pain and engaged with his usual energy and strategic thinking for all of our preparation and follow-up activities through the final offer. In the end, Peter’s 100% commitment to me, along with his strategic action plan, support, and coaching through all the ups and downs, brought me to the finish line! I could not be happier.”

Patty
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